BGWG-1211-Adaptive-vs-Responsive
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Adaptive Web Design vs. Mobilized Sites – Which is right for you?

The mobile world is upon us and as users increasingly access websites and make purchases from their mobile devices, you may be wondering the best approach to make your website mobile friendly.

Building a mobile app is definitely an option to consider; However, you must still have a website that functions well across multiple devices.  In the world of web design you can decide whether to build a Responsive web design, an Adaptive web design or a Mobilized site. Responsive web design is something many have heard of – a common approach, it optimizes a website for access on mobile devices. Responsive sites are often built from scratch, taking into account device capabilities and sizes, and allowing the entire page to load from any device.

Adaptive web design offers a great alternative to responsive web design.  An adaptive design only loads the elements of the page that are deemed critical to the website, specifically deciding which elements load for each device. If you work with an adaptive website designer, you can determine how to build your adaptive website to fit the needs of your business and the trends of your customers.  If your customers tend to access your website from primarily smartphones than you can drive the design to fit user needs.

Mobilized sites are another option to consider. Think of a mobilized web design as specific to mobile devices (typically smartphone focused) and sharing very little code with a desktop design. The downside of this approach is that the mobilized site must have its own unique URL.  This can negatively impact your organic search results as well as hamper search engine optimization (SEO).

While responsive and adaptive designs are an intricate process, they allow for easier updating of the site as well as improving SEO results, whereas a mobilized site is designed primarily for mobile devices.  Adaptive website design definitely offers more flexibility and simplifies your branding into one responsive website that can meet the demands of users across all devices.

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