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Did you know: Nike paid 35 dollars for their iconic “Swoosh” logo.

The Nike logo was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University.  She presented about a half a dozen logos to Phil Knight and they ultimately chose the logo known as the swoosh today. Knight was not thrilled about the logo they chose. Knight told Davidson, “I don’t love it, but I think it will grow on me.” Years later in 1983 Knight sent Davidson a gold diamond Swoosh ring along with an envelope with an unknown amount of nike stock to show his appreciation. In 1995, Nike began using the stand-alone Nike Swoosh as their corporate logo.

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