Intuitive web design describes a website that is easily accessible and user friendly. Intuitive designs focus the user on what is important about the particular website, depending on the services that a website provides. Often characterized as “invisible,” intuitive web design helps guide a user of all technical capabilities through the navigation of a website without worry or concern about how it is happening. Here are three ways web designers can use intuitive design to focus on the primary goal of creating a positive user experience.
1. The design needs to be focused on what is important to the user. Certain websites have different services offered. The designer (and business owner) has to understand why a web user is coming to the particular site at hand. If, for example, it’s a website for a restaurant, then the focus should be on the menu and the hours. Most people visiting a restaurant’s website want to either find out the location of the restaurant/hours and the type of food they can order. A section about the family history of the restaurant isn’t the most important aspect of the site for the user, so there is no need to emphasize this portion from an intuitive perspective.
2. Intuitive web designs attempt to be objective, not subjective. Designing a website can be difficult because not everyone sees something the same way. What may be an intuitive web site to one person can seem non-intuitive to someone else. However, the intuitive design is “universal” in its layout. Think about a site like Facebook. Not everyone may think that the design is interesting, or exciting, or the way they themselves would like it to be. But everyone can agree that the site is simple, cohesive, and easy to navigate. Not everyone can be pleased, but most people can avoid being confused with excessive clutter and disorganization.
3. Use navigation link names that do exactly what they say, and prioritize them in a way that makes sense from the user’s perspective. Here are some of the basic links: Home, About Us, What we Do, Join us, Contact. Depending on the type of website, there may be more or less of these types of navigation links. However, these link names are intuitive because the user understands exactly what they are getting from the simplicity in their names. They know how to call the business, how to find out what the business does, or how to find out ways to become a member. This is a quality of an intuitive website that is user friendly by definition.
Web design teams make specific choices to create an intuitive website for their customers. This allows a website to be user friendly, which in turn incentivizes the user to stay on it. Creating a website that focuses on what is important to the user, making the experience universal, and simplifying navigation link names are ways for web teams to design intuitively.
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