Mobile commerce is gaining traction, especially with the proliferation of mobile devices. Is it a fad or the future?
Mobile commerce design is constantly evolving and being fine-tuned to meet the demands of mobile commerce. According to Mashable, mobile commerce sales hit $10 billion for the first half of this year and are expected to more than double by the end of 2013. Its growth appears to be exponential, with the expectation that mobile commerce sales will exceed $100 billion by 2017 – barely three years away!
Cyber Monday – the online shopping equivalent of “Black Friday,” is the Monday after Thanksgiving. 2012 sales were 30% higher than the prior year but expectations are lower for this year. This is partly due to changes in consumer behavior. For example, some estimates suggest that almost 50% of Black Friday shopping will be mobile commerce driven.
So the distinction between Black Friday and Cyber Monday is blurring due to the fact that consumers are shopping on their devices all the time. While Cyber Monday still packs a punch due to retailer discounting, the change in shopping patterns driven by mobile commerce is constantly shifting the landscape.
Brick and mortar stores still have solid numbers because there is a social experience associated with shopping in a physical store. Online stores can compete with this by making their experience more social. For example at Bigwig, we incorporate experiential design into our mobile commerce platforms. Experiential design can develop a sensory and social experience of your brand for your customers, creating a greater impact that can compete with traditional retailers.
The bottom line is that mobile commerce is exploding. It’s definitely not a fad and it is here to stay. Mobile commerce is the present, and with a rapidly changing marketplace, effective mobile design can help you get ready for the future.