We’ve all visited a website and clicked on items we thought about buying, and then decided to not go through with the purchase. It can be jarring to see an advertisement for that very product you were once thinking about purchasing while you are on a completely different site looking at something totally different. This “mind reading” device is not magic, it’s simply a popular tool called retargeting. Retargeting is a cookie- based technology that uses a simple code to know where a specific person is at on the web at all times. Here are some of the basic principles behind retargeting, and how your business might consider implementing it in order to increase conversion rates.
1. Pick a retargeting subscriber. There are several retargeting subscribers out there. The most popular one for now is Adroll. There’s also Retargeter, Fetchback, and Chango. The best part about a lot of these subscribers like Adroll is that they offer free trials so you can decide if you like the service before you make a final decision.
2. Understand the basics. This is how it works. A user will visit your site to check out your products. They then leave your site and go to another site sometime later. Your retargeting subscriber will put an advertisement on other sites that the user visits by tracking them. The goal is to get the user then to click on that retargeting advertisement, get them back on your website, and purchase the item or utilize the service your company offers.
3. Why use it? Retargeting campaigns increase click to conversion rates by .2%, which might not seem like a lot, but is greater than a traditional advertising campaign, which increases click to conversion rates by .1%. However, understand that retargeting campaigns are really only useful for companies that already have medium to large size audiences to begin with. If you are just starting out, a retargeting campaign probably won’t be useful until you build an audience.
4. Tips to remember
Retargeting campaigns are useful for you and your company if you have a medium to larger sized audience and are looking to rebrand, remarket, and increase conversion rates. Understanding what retargeting is, which company subscribers’ offer retargeting services, and why companies use it. You can then decide based on this information if your company should consider having a retargeting campaign for the purpose of increasing conversion rates.
Beta Testing For Pre-Order Capabilities for Starbucks Through Mobile
Top Search Engine Optimization Plugins for Blogs
3 Free Apps to Make Your Business Digital Life Simpler
How to Create a Style Guide For Your Brand
Out of Style Web Design Trends