SEO is an endless cycle. It starts with the text or content of the site. This is supported by linking this information internally and externally. This linking leads to Popularity and SEO ranking. You use this popularity to build and expand your reputation by providing accurate information and services. Then the process starts anew. The SEO Tip of the Week is brought to you by Bigwig Monster Media. BGWG is a full-service brand experience design agency, specializing in adaptive web design and mobile commerce applications in the greater Los Angeles area.