The idea that a specific font can be used in order to convey an artistic expression has been one used throughout history. Type design nowadays refers specifically to the font used on websites, or other sources of digital information. Experiential design firms understand that specific fonts should be used in order to showcase a brand. Here are the best five fonts designers use in order to get noticed.
1.Open Sans. Open Sans is a modern type design, created by Steve Matteson of Ascender Corporation. Designers like it for its upright stresses, open forms, and neutral, friendly appearance. The best part about Open Sans is that it was designed specifically for user interfaces, as well as for mobile phones because of how comfortable it is to read.
2. Helvetica. Helvetica was developed in 1956, and was originally used as a typeface that had solid clarity, no intrinsic meaning in its original form, and versatility, so it could be used for a wide range of purposes. Designers like it because it has a tall x-height, which makes it easier to read in smaller sizes. This allows for great logos and icons, which sometimes need smaller fonts.
3. Futura. Futura is a sans serif typeface design created in 1927 by Paul Renner. It is well known and popular because of its strong, geometric forms. It has a Greek, Parthenon feel to it, and is excellent for grabbing a user’s attention. Furthermore, it is has a wide range of versatility, and can be used on various interfaces or motion graphics.
4. Avenir. Avenir is a font that was created in 1988 by Adrian Fruitiger. Designers like Avenir because it is similar to Futura but incorporates some of the popular typefaces of the 20th century. Unlike Futura, it is not as geometric in its design. It has more of a harmonious and sensible appearance that is more versatile for both digital and print usage.
5. Rockwell. Rockwell is a serif typeface that was created in 1934. Rockwell is very useful for smaller, bolder text usage, like icons and one-word headers. Rockwell is geometric in the way it looks, as its “o” in both upper and lower cases looks more circular than elliptical. Rockwell is mono-weighted, so it is not as good for larger amounts of condensed text.
There are several fonts that can be used for various purposes, and designers subjectively decide which ones they think are best. There are so many different fonts, but five of the most popular among designers are Open Sans, Helvetica, Futura, Avenir, and Rockwell. Experiential design firms, such as Bigwig Monster Media, understand how important finding the right typeface design is for showcasing a brand.