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The Future of Video in Web Design

Videos as a part of web design are a great way to deliver a strong, direct, and interactive message to a large targeted audience. With traditional advertising and marketing methods rapidly evolving from print and content to imagery and interactive experiences, video has a huge chance to be the facilitator in the change. Video in web design has been around for quite some time but has made significant advances and changes in the past several years. Here is a little bit about the history of video in web design, where it is going in the future, and how web designers can utilize it in the most effective way.

1. Flash and its problems.  Flash is a multimedia and software platform that is used for a multitude of activities, including vector graphics, animation, Internet applications, and games. Flash was more popular a while ago before other video methods like HTML5 became prominent, and has lost its luster over the years because of a few factors. Adobe Flash is not supported in IPhone and IPad because the late Steve Jobs didn’t like it. With the rising popularity of mobile phones over actual computers, this has become a serious problem for Adobe Flash. Web designers also don’t want to use Flash because of the latter and also because Flash is not compatible with SEO.

 2. HTML5 is the solution to Flash. HTML5 is a better option for many web designers because while it also plays audio and video and supports vector graphics, it is supported by all web browsers like Chrome, IE, Firefox, and Safari. It doesn’t use plugins like Adobe Flash does, and it is also compatible with mobile devices including Apple devices. HTML5 also is SEO friendly, where Adobe isn’t. Because of these reasons, HTML5 is a better option for web designers to use for their clients.

Tips & Suggestions for Designers

1. Use animation with videos for applications. This will create a fun and interactive experience for the user.

2. Use videos as marketing tools for customers vs. plain, static jpeg images.

3. Suggest clients use videos in their web design as a “how to” device. For example, someone who is a cook can show how he or she makes their entire meal with a video vs. using several images sitting next to each other.

4. Videos can be great as automatic transmissions to showcase different content or segments of information. It will get your user to view and interact with more content at one time.

If you’re a designer, use your knowledge of Flash, and HTML5 to design the most intuitive and SEO friendly website for your clients. Our LA based digital design studio suggests incorporating HTML5 along with our other tips and a suggestion to create unique, user-friendly designs for your clients’ targeted audiences.

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