Search engine optimization (SEO) is an important process that you can use to improve the ranking of your website in search engine results. To get the best results and exposure from your web page, you really want to rank in the Top 5, and at a minimum, turn up on the first page of results. Oftentimes, people won’t even look past page one of results when they are searching for something.
Search engines such as “Google” and “Bing” will actively utilize key words and phrases to deliver results based on the way human beings search for information. By properly designing your web page and its content, you can greatly enhance your chances of greater visibility by natural optimization, AKA un-paid, organic results.
1. Research your competitors first: What your competitors are saying about themselves can give you a great deal of insight into the marketplace. The easiest way to understand what the search engines results are returning, or how your website is ranking, is to go to a search engine such as Google and type in a keyword search. For example, if you are looking up “environmental engineer” type that in and see what comes up. Generic phrases like that will be a necessary part of developing your content, but by seeing how the competition represents themselves, you can determine phrases that can help your customers find you, and differentiate you in the marketplace and in SEO.
2. Think about how your customers might search for you: A customer looking for a plumber will probably search some to the effect of “Plumber + their zip code.” You want to add in some key phrases and key words that will help you stand out such as “easy plumbing services” or “24/7 plumbing.” For a more complex example such as environmental engineering, some key phrases could be specific technical services combined with adjectives such as “guaranteed fixed cost soil boring.” You know your market and competition the best, think of ways your customers would search for you and find a way to combine those phrases with other words that will help you stand out.
3. Create a list of key phrases and words & Incorporate these into your website: Once you have completed items 1 and 2, you can begin brainstorming for phrases and words you will want to incorporate into the page. For example, this could be something along the lines of “streamline your inventory process.” Find multiple ways to incorporate these types of items into the text of your website.
4. Dynamic page titles: Titles can be a very effective way to increase your website hits. For example, you want each page to be titled and in bold to increase likelihood that search engines will pick them up. You also want to put the most important parts of the title first for example “SEO Made Easy – Samples” is better than “Samples – SEO Made easy.”
5. Let the search engines do what they do best: Once you have properly designed your website and incorporated key words, phrases and dynamic page titles. Go live and let the search engines do what they do best. You will see your results change and your rankings will improve.
Another thing to note is that Search Engine Marketing (SEM) is different than SEO. There is nothing wrong with paying for SEM to improve your ranking results, however, the SEO techniques listed above can help you create results – organically and FREE.