Search engine optimization, or SEO, is the process by which Google determines the visibility of a website during a user’s organic search results. The better your SEO campaign, the better Google will rank your site, which subsequently results in attracting users and potential customers to your site. There are a number of factors that are determinate in improving your SEO, and certain WordPress plugins can help contribute to this process. Here are three of our favorite WordPress plugins, which work to enhance and promote content, keywords, page rank, incoming links, speed, and other contributing factors of a successful SEO campaign.
1. WordPress SEO by Yoast
This plugin is very popular and one of the most highly used by those interested in optimizing their site. It covers all the technical aspects of SEO, and also helps to improve content marketing. Yoast helps with page analysis, inserting Meta tags, optimizing link elements, and improving keywords. Yoast is also unique in that it forces the writer to choose a focus keyword, and then populates the word throughout the content, which subsequently leads to a higher Google ranking.
2. Scribe for WordPress
Scribe is important in helping you find content that will interest your specific target audience. It identifies what other users in your target audience search for and read, and then helps you determine your content based on these factors. It identifies social media users and high -ranking sites in your specific field that your company can connect with. The best part about this plugin is that it is compatible with other plugins like Yoast, and can work hand and hand to optimize your site.
3. SEO Friendly Images
This plugin helps to optimize your images, which increases your chance of higher Google rankings. It helps to automatically add proper Alt and Title tags attached to images so organic traffic will be higher on search engines. The Alt Tag describes and defines images, and the Title tag help to provide tools and tips for users when they put their mouse over an image and hover.
There are several other search engine optimization plugins that you can use to increase the likelihood of higher Google rankings for your website’s blogs. Our Orange County based, digital design agency suggests using at least these three which help to promote your blogs and content in several ways: enhancing keywords and content, boosting page ranks, improving incoming links, and maximizing your images.
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