Adaptive web designs are made to respond to different devices, as well as adopting to certain user requirements based on the type of screen that the website is being looked at on. In other words, adaptive web design changes the size and layout of the website if you are looking at it through a mobile or tablet device. Adaptive web designs filter out the least important information from a website, and make the information more user friendly on a mobile or tablet device. Web design firms must ensure that their design principles rest on usability, content, and creativity when creating an adaptive web design for their customers. Bigwig Monster Media’s adaptive principles also include excellent navigation links (usability) and imagery (creativity). Here are two examples of the principles of adaptive web design that Bigwig Monster Media’s web design agency has incorporated.
1. Ryan Seacrest. Bigwig Monster’s design team put together an effort to ensure that Ryan Seacrest’s personal web site was adaptive. One of the most important qualities of adaptive design is accessibility and usability. On mobile phones, the different navigation links on Ryan’s site turn into one simple “Menu” link that allows the user to access the information they need on their phones. Design wise, the articles also line up in vertical order, instead of horizontal order. This way is much simpler for mobile users to access information on their mobile phones.
2. RMD Group. RMD’s services include experiential marketing, where they do promotional events for different companies. Because of their type of consumer marketing, Bigwig’s design firm wanted to incorporate that into their adaptive web design. Images were more important for this type of company, so when viewed on a mobile device, the user will see the images that best captured what RMD does best. This demonstrates the other qualities of adaptive design, which is making sure that open communication between clients and the design team exists in order to portray the best image of the business possible.
Bigwig Monster Media’s Los Angeles based web design firm has expertise in making websites adaptive for their clients’ target audiences. They use their design principles of usability, content and creativity in creating the best adaptive designs possible for their clients. Both ryanseacrest.com and rmdgroupinc.com are two excellent examples of how navigation links and imagery are used in order to showcase these three basic design principles.