The Objective

The Ford Focus is a compact car manufactured by Ford Motor Companies, starting in 1998. In 2012, the Ford Focus surpassed the Toyota Corolla to become the most popular and bestselling automobile nameplate. The vehicle has been described as a fun, every day vehicle that is good for every day driving, as well as outdoors and sporty excursions.

Execution

Our digital design team created an application for the Ford Focus event that Ford Motor Company hosted. The interactive wall allowed the user to move the Ford Focus car around in a 360- degree view, change paint colors, and view the interior of the car. It was a basic method for potential customers to interact with the vehicle. The event also had an interactive wall that we built, which allowed users to navigate different areas to learn more about specifics on the car being viewed.