The Objective

Ford is probably the best known, large scale manufacturing automaker around the world. They sell both automobiles and commercial vehicles under the Ford brand, and most luxury vehicles under the Lincoln brand. Ford serves as the 2nd largest automaker in the United States, and the 5th largest in world, according to their 2010 vehicle sales. Ford Motor Company has become symbolic of the American way of life, and is still thriving and evolving as an enterprise today.

Execution

The Ford Photo Booth lets customers checking out the latest Ford vehicles hop inside a photo booth and snap a photo or record a video of themselves and their friends. They're then able to send that media to friends and family or post it on their Facebook wall. The first appearance of the Ford Photo Booth was found at 2011 Fiesta Lounges located in malls around the country. It has since been modified to be more versatile and work with any future vehicles and events.