The Objective

Ford motors put on a temporary kiosk made for events, called the Ford Motorvator machine. It was an animated slot machine that ran on 50-inch touch screens at Ford Auto shows. The slot machines gave out a certain amount of prizes, and the purpose of the machine was to collect attendee data for all the various players. The Ford Motorvator provided a fun way of marketing products by engaging customers at local car events.

Execution

We developed a portable sweepstakes engine for Motorvator, featured at Ford-sponsored events. An interactive slot machine user interface, located on physical touch-screen kiosks, presented participants the opportunity to instantly wins various merchant prizes. We programmed the individual kiosks to sync up to a master database, allowing administrators to view statistics each day of the event and update the sweepstakes via a custom content management system (CMS).