The Objective

The Sorry Project is a booth where people can go and apologize to someone they may have wronged in the past. A person can go in the booth, record a video, and then choose whether to make the video private or public. If they make the video public, it is then uploaded to a website later, where it can be viewed by everyone. If they mark the video as private, then the recording will only be shown to the person to whom is owed the apology.

Execution

Bigwig Monster Media created the technology for the booth that allowed people to make their apologies to people they had harmed. We also constructed the website where the videos were then uploaded, if the person decided they wanted to make them public. The website not only used technology that transferred the video from the booth to the site, but it also allowed the user to share the video and get likes from other people.