An engaging, memorable experience for fans at live events.
Mountain Dew needed an interactive experience that would promote the launch of four new limited-edition flavors in a way that was fun, fast, and shareable. The activation needed to:
The goal was to create a vending-based experience that wasn’t just about grabbing a drink — it needed to feel like an event.
BGWG Monster Media developed a vending machine software experience that blended mobile activation, digital gameplay, and physical product rewards — all designed to reflect the bold, unpredictable energy of Mountain Dew.
Attendees started by scanning a QR code on the vending machine, which launched a mobile-friendly page prompting them to enter their phone number. They then received a unique code via SMS, unlocking their personal vending session.
Once activated, users interacted with an on-screen slot machine featuring spinning Mountain Dew cans instead of traditional symbols. A single tap set off lively animations and sound effects, delivering a high-energy, casino-style experience with a Mountain Dew twist.
When the reels stopped, one of four new Mountain Dew flavors was revealed and instantly dispensed, with each flavor linked to tiered rewards and surprise prize opportunities.
Frictionless Mobile Integration: By using QR codes and SMS codes, the experience felt native to mobile users with no app downloads required — increasing participation and reducing barriers.
Brand-Driven Game Design: The slot machine mechanic, custom can animations, and energetic interface all aligned perfectly with Mountain Dew’s adventurous, extreme-sport branding.
Surprise & Delight: The layered prize logic created extra excitement — users didn’t just win a can, they might win a bigger prize, too.
Efficient Throughput: The experience was designed to handle high foot traffic quickly and efficiently, keeping lines moving and engagement high.
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